Nike - North American Brand Design

House of Hoops - Madison Square Garden

The Madison Square Garden location is the largest House of Hoops ever built. The pop-up celebrates 43 years of Nike’s contribution to NYC basketball. The space opened in January 2015 and hosted weekly events and product launches focused around All Star Week 2015. I worked with the Nike North American Brand Design team on elements of design and customer experience. 

Space Photography – Mo Daoud